Nike and Adidas shares in the World Cup
By Naveen
Nov 27, 2022
With 32 teams competing for the World Cup in Qatar, Adidas and Nike are also hoping to score their shares.
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The FIFA World Cup is a prime opportunity for marketing shoes and other products to teams and individual players.
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In 2018, Adidas shares lost 6% during the month-long 2018 World Cup.
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Germany's most favored Adidas team was knocked out early.
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And the FIFA tournament was won by France Nike team. During the same period, Nike lost 4%.
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Nike is supplying jerseys to 13 teams at the FIFA World Cup, including Brazil, France and the United States.
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There are seven teams in adidas jerseys, including powerhouses Germany, Spain and Argentina.
Images: Unsplash
Images: Unsplash
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