YouTube is bringing shopping features now.

By Naveen Nov 15, 2022

YouTube is bringing shopping features to the TikTok-like short-form video service.

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the Financial Times reported on Tuesday, because it's looking to diversify its revenue stream by reducing ad spending.

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Ad sales at Alphabet-owned YouTube fell to $7.07 billion in the third quarter from $7.2 billion.

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Because some advertisers have scaled back their ad spending due to the economic slowdown.

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The Youtube streaming service is also testing new commission schemes for influencers who sell products through links in videos.

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YouTube did not immediately respond to Reuters' request for comment.

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The report comes months after YouTube unveiled its video feature, introducing ads on shorts and giving 45% of revenue to video creators.

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The Internet's dominant video site struggled and subsequently grew to 1 billion monthly users.

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